Courtesy Fayetteville Visitor’s Bureau
The heart of Dickson Street runs six blocks east from the southeast corner of Fayetteville’s University of Arkansas campus. After one hundred years of industrial and commercial development that came with the railroad, entertainment took over. By the 1970s, bars and nightclubs thrived in the run-down buildings alongside old school barber shops, pawn shops, artist studios, restaurants, and head shops. The sound of live music filled the night air. Patrons from all over the region flocked to the street to mingle with co-eds, quaff a few beers and cheer on the rock ‘n’ roll. The alternative community centered at the street; walking down the sidewalk meant seeing and greeting old friends and meeting new ones.
The 80s saw further decline and the emergence of tawdriness and then with the arrival of the Walton Arts Center in the 1990s and concurrent rising rent, the magic started to drip away like water through fingers. Depending on the point of view, Dickson Street is now either a thriving commercial mecca or a faint shadow of its former glory. In 2004, an article in the bi-monthly tabloid All About Town addressed the issue of Dickson Street and the decline of the music scene. And not for the first time. The first such complaints appeared in an earlier tabloid, The Grapevine, in the 1980s and periodically become the focus of community consternation. Some of it has to do with changing demographics. The people who packed the live music venues in the 1970s were staying at home to raise families in the 1980s. Each generation enjoys its high points on the street then subsides into other activities as years pass.
Nevertheless, the article does a good job of peeling back the layers to discover some basic issues. From that, city leaders, musicians, club owners, and other interested fans of the street might derive some workable ideas of how to ensure that the Dickson Street scene never dies.
Five reasons were cited, which have been added to for this piece.
1. Club owners have to pay the bills. That includes ever increasing costs for rent, utilities, wages for employees, advertising, insurance, supplies like glassware and napkins, and inventory of alcohol and any other items served. Back in the day, rent on Dickson Street reflected the run-down nature of the real estate. Now with gentrification all around, rent has skyrocketed. Also, there’s increasing pressure to pay higher wages, utilities keep going up, and … well, it’s all about the money. The clubs count on alcohol sales to generate the profits they need to keep their heads above water. Some bands don’t attract people who like to drink. And people who like to drink have increasingly begun to patronize stand-up bars.
“Stand-up bars are easier to operate,” said Dave Bass, formerly of Dave’s on Dickson and later yielding to the inevitable by opening two stand-up bars, The Blue Parrot and 414. “It’s impossible to make live music work during the week, and you can’t be open two days a week and make a living.” He admitted losing money with his live music at Dave’s.
2. People don’t want to pay a cover charge. Many people don’t realize that a cover charge is the only way to pay a band to play. As veteran performer Jed Clampit pointed out, “You don’t get free drinks, but you want free music. Think about going to your job and working for free.” Owner/operator of George’s, Brian Crowne said “People will think nothing of paying $7 or $8 for a two-hour movie but gripe about paying $5 for live, professional entertainment for four hours.”
Another problem for club owners and bands is that many young people today prefer to float from place to place depending on where their friends might be. A friend might text and want to meet them at a specific location. A half hour later, the two friends might decide to go to a third location. Cover charges don’t work for that kind of activity where the objective is socializing, not watching a particular band perform.
3. There are too many clubs and too many bands. Bringing live music to a particular venue requires a lot of upfront investment in securing the band, promoting the event, and doing as much as possible to bring in a crowd. If multiple venues compete for the club-going public, there’s less to go around. That’s the basic math. But there’s no shortage of aspiring bands whose goal of wealth and fame requires building a local following first. Also, painful as it is to recognize, there’s a big disconnect between the many musicians who want to write original songs and audiences who want to hear familiar music. This particular problem is exacerbated by the fact that record deals and other important steps on the road to wealth and fame depend on original music. Nobody wants to record the 38th cover of “Proud Mary.”
Wade Ogle, veteran of the Fayetteville music scene, says the quality of new bands isn’t what it used to be. “With today’s technology, practically everyone can record a CD cheaply. While I think it’s a good thing, the downside is that way too many new bands are looking to play live before they’re really ready.”
So bands thread a narrow line, forced to invest in decent equipment and hours/months of practice until they can get booked to play and then play covers of popular music in their chosen genre while at the same time working on original songs that might be worthy of record label or promoter interest. If they manage to get booked into a club and they’re not ready, people who bother to show up are turned off to live music in general.
4. There aren’t enough fans. This wasn’t so much a problem in the ‘70s when the Baby Boomers came through en masse, the right age and right mindset to thrive on live music. You could almost say that live music was part of their religion. Alas, those days have passed. Somewhat smaller subsequent generations don’t necessarily take song lyrics as their personal anthems. Some might even allege that popular music today can’t hold a candle to the music being created in the ‘60s and ‘70s. With the rise of digital media, music suited to personal taste is available any day, any time, and any place. Free. Why go to a club and pay a cover charge when you can listen to what you like at home? One benefit of live music will never change, however, and that is the attraction of mingling in a crowd of enthusiastic fans, dancing to the same beat and being part of the ‘family.’
5. The town and Dickson Street itself have changed. Yes, this is a big factor. Fayetteville’s population has tripled since the 1970s, and University enrollment has increased from around 15,000 in 1980 to over 50,000 in 2019. More cars and the infill of properties near Dickson means much less parking plus much of the available parking is now metered. Clubs with occasional live music have sprung up along North College Avenue and near the Northwest Arkansas Mall, meaning competition for Dickson Street. Also, until recent years, Dickson Street was the place to party for the entire region. Now that Benton County allows alcohol to be served, clubs have sprung up there like dandelions in early spring. In particular, the Arkansas Music Pavilion (AMP) at Rogers has created a major performance venue for big name performers that in the past would have appeared only in Fayetteville.
Slogans like “Keep Fayetteville Funky” notwithstanding, times change. We change. It’s inconceivable to think that a day might come when Dickson Street would no longer vibrate with the heartbeat of live music and of people streaming through the doors to hear it, commune with each other, and let their hair down. But the world is, after all, what we individually and collectively make it, and it behooves us to not let such a good thing slip unnoticed into the shadows of the past. Dickson Street has been an institution as well as a collective of our entertainment experiences. We have to pay attention and do what we must to keep it that way.
“A brief history of why artists are no longer making a living making music,” by Ian Tamblyn